THE FIELD BELOW

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Jessica. 22. Milwaukee, Wisconsin.
fastcompany:

Zynga, a publicly traded company, is trying to prove it spent hundreds of millions of dollars on more than just a blank piece of paper and a few digital crayons. Yesterday, the company’s advertising platform for Draw Something was unveiled for the first time—and, if not handled with some finesse, it’s a great potential example of forced brand interaction.
Advertisers now have the option to purchase drawing terms related to their brands. When a user opens Draw Something, the game gives three options to choose from—say, tennis, pancake, or snowball—which players then doodle for a friend, who in turn has to guess what that user has drawn. Soon, however, users will start to see brands among the fun options typically available—imagine trying to draw Hewlett-Packard or Toyota—which could quickly turn the game into a mobile version of Brand Tags. The NHL is one of the earliest advertisers on the platform, hoping to promote the Stanley Cup playoffs. But not all brands are as player-friendly as the hockey league.
Read more->


okay guys, i’m an advertising major.  this stuff is cool and i don’t care if you think this is nerdy.

fastcompany:

Zynga, a publicly traded company, is trying to prove it spent hundreds of millions of dollars on more than just a blank piece of paper and a few digital crayons. Yesterday, the company’s advertising platform for Draw Something was unveiled for the first time—and, if not handled with some finesse, it’s a great potential example of forced brand interaction.

Advertisers now have the option to purchase drawing terms related to their brands. When a user opens Draw Something, the game gives three options to choose from—say, tennis, pancake, or snowball—which players then doodle for a friend, who in turn has to guess what that user has drawn. Soon, however, users will start to see brands among the fun options typically available—imagine trying to draw Hewlett-Packard or Toyota—which could quickly turn the game into a mobile version of Brand Tags. The NHL is one of the earliest advertisers on the platform, hoping to promote the Stanley Cup playoffs. But not all brands are as player-friendly as the hockey league.

Read more->

okay guys, i’m an advertising major.  this stuff is cool and i don’t care if you think this is nerdy.

— 2 years ago with 40 notes
#advertising  #starbucks  #shell gasoline  #wendy's  #words with friends  #zynga  #NHL  #brand  #branding 
  1. daveehubbardi reblogged this from amalmariei and added:
    This plant tricks the brain into thinking you are full, so you eat less and as a consequence you will lose pounds...
  2. mmanal reblogged this from fastcompany
  3. likeadsandstuff reblogged this from fastcompany
  4. brittopham reblogged this from fastcompany and added:
    …could ruin the fun? I think this is awesome! Brand logos speak volumes (see branding) and this is such a discrete way...
  5. tatianapea reblogged this from fastcompany
  6. the-field-below reblogged this from fastcompany and added:
    okay guys, i’m an advertising major. this stuff is cool and i don’t care if you think this is nerdy.
  7. myownlittlepinkworld reblogged this from fastcompany and added:
    Are you freaking kidding me?! Whatever integrity was left in Draw Something is gone. On their Facebook page the other...
  8. imairbearyouseee reblogged this from untitled-mag
  9. noneuclideangeometry reblogged this from untitled-mag
  10. themediumisthemirage reblogged this from untitled-mag
  11. moi12 reblogged this from untitled-mag
  12. kkalani reblogged this from untitled-mag and added:
    Evil…but genius
  13. untitled-mag reblogged this from fastcompany
  14. amalmariei reblogged this from fastcompany and added:
    At least they’re adding more words…
  15. adjourney reblogged this from fastcompany
  16. lawrencehwng reblogged this from fastcompany and added:
    Totally ruined ‘Draw Something’
  17. thebusinesspursuit reblogged this from fastcompany
  18. theabysslooksintome reblogged this from fastcompany and added:
    God dammit.
  19. campobench reblogged this from fastcompany
  20. fastcompany posted this